Product Description Requirements
It is so important that your Product Descriptions are accurate, informative and provide the customer with the required information when browsing & then purchasing your handmade product.
We have provided a general template which includes requirements that must be included in your product description.
Note: Best practice is to enter the information before you start formatting with fonts & colours and simple and less is best.
Product Description Requirements
Product Description Example Template for Normal Product
This is an example product description which you can adapt to suit the product. Your product description must include the handmade process that meets the Madeit benchmarks.
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Introduction: Introduce the product with a captivating opening sentence. Describe the essence and uniqueness of the product.
Handmade process: Explain the meticulous process that goes into crafting this product by hand. Highlight the artisan's skills, dedication, and the steps involved in its creation.
Materials: Detail the high-quality materials used to make the product. Mention their origin, sustainability, and any special characteristics that make them stand out.
Size: Provide the dimensions and weight of the product. Include both overall measurements and any significant variations that may occur due to its handmade nature.
Colours: Describe the available colour options and their appeal. Include information about the natural dyes, pigments, or techniques used to achieve these colours.
Benefits: Highlight the key benefits of this handmade product:
Usage: Describe how customers can use the product in their daily lives. Include any care instructions, if applicable, to ensure the product's longevity.
Gift idea: If the product makes for a great gift, mention occasions or types of recipients for which it would be an excellent choice.
Packaging: Detail the packaging in which the product will be delivered. If it's eco-friendly or adds to the overall presentation, make sure to mention it.
Personalisation: Explain the personalisation options available. Highlight how this allows customers to make the product uniquely theirs.